Andrej Morgan & Darryl Ephraums – For Good Profits
The For-Good Effect is an 8-week online course with in-depth video training, live Q&A calls and a Facebook community of entrepreneurs. It shows you how to grow a health, beauty, fashion ecommerce brand.
Who is it for?
The For-Good Effect is for anybody who wants to grow their ecommerce brand using proven and measurable marketing automation. It works for anybody, regardless of your previous knowledge or experience.
Where does it happen?
The For-Good Effect program is online and consists of training videos, tools, live Q&A calls and a Facebook community. You complete it online, in your own time.
How does it work?
You watch the videos, complete the action items, use the provided tools and templates. Ask questions in the Fb group or on the live Q&A calls, follow the process, get results.
When does it start?
FGE is an online course you can join anytime. You can complete it in your own time and work through it as fast or slow as you wish. You get lifetime access to content and 6 months of free support.
Why does it exist?
There is no complete system built specifically for health, beauty, fashion ecommerce brands to help them acquire customers and retain them. We filled that void, and in extreme detail.
Module 1: Foundations
Setting Your Foundations
In-house vs Agency (How to Own Your Future)
The growth framework we use to grow purpose driven brand
The growth principle
Module 2: Purpose-Driven Principles
The Profitability Equation
Your Top 10% Customers
Timing your communication
Choosing the right products
Setting Up Your Audit with Glew
Auditing Your Ecommerce Store
Building an Audit Report
Module 3: Message to (Purpose-Driven) Market Fit
Meet The Purpose-Driven Customer (Not All Customers Are Created Equal)
Message Mining From The Purpose-Driven Market
Using BuzzSumo To Eliminate Guesswork About What Purpose-Driven Customers Are Thinking
Listening To The Purpose-Driven Market Inside Facebook Groups
Developing A Purpose-Driven Avatar
Writing Facebook Ads For The Purpose-Driven Market
Writing Sales Page Copy For The Purpose-Driven Market
Writing Email Copy For The Purpose-Driven Market
Module 4: Store Optimisation
The Online Store Experience
Balancing Design + Function
The Foundations of Page Speed
The Three Lodestones – Layout, Photography, Copy
First Impressions Count – Your Home Page
Principles of High Converting Product Pages
Your Most Important Page – The Checkout
Why About Pages Matter To Purpose-Driven Customers
Module 5: Email Retention Machine
The Powerhouse Of Profitable Growth
Right Message To Right Person At Right Time
How To Grow Your List
Segmenting Your List Correctly
Automated Flows versus Campaign Broadcasts
Building Your Standard Email Template
How To Build A Welcome Series
How To Build A Cart Abandonment Flow
How To Build A Browse Abandonment Flow
How To Build A Winback Flow
How To Build A Post-Purchase Flow
How To Build A Campaign Broadcast
Module 6: Facebook & Instagram Ads Mastery
How To Win With Paid Advertising
Ad Account Setup
Finding Your Audience
Module 7: AOV Maximisation
Getting Purpose-Driven Customers To Spend More On Each Sale
Choosing The Right Offers For Acquisition Campaigns
Implementing Post-Purchase One Click Upsells
Up-selling In The Cart
Up-selling In The Checkout
Module 8: Campaign Walkthroughs
How to Get the Most Out of these Walkthroughs
Best Practices for Organic Skincare Brands
Best Practices for Sustainable Fashion Brands
Best Practices for Organic Baby Care Brands