Billy Willson – 6 Figure Facebook Ads Agency 2019
If you’re always on Youtube, you’ll probably agree with me when I say:
There are SO many ads where marketing experts offer to teach Facebook advertising.
Probably more than those webinars that promise to teach you the best way to get into real estate.
The question is, how do you know which course is going to provide you with the most value, at the most affordable price?
It makes it tough to choose one course when every marketing expert sounds so sure theirs is the best option.
In this course review, you’ll be able to determine for yourself if this course and business model in general is for you or if there is a better way to make money online.
Now, you’ve most likely come across a Billy Willson ad where he invites you to watch his free webinar.
Once you get to the page with his webinar, he shows you his easy 3-step funnel process to generate leads for your clients and earn thousands of dollars a month for your agency.
Then he sells you on his Facebook Ads course.
Is his course worth the cost?
Don’t waste your time looking for a course review on Reddit.
There isn’t one.
Before you actually go check Reddit and see that I’m right, go through this course review right here in this article to answer any questions you may have.
Then make your decision.
First, Billy’s story.
- Introduction to Billy
- What to Expect in this Course?
- The 6 Figure Facebook Ads Agency Course Breakdown
- Module 01 – Introduction
- Module 02 – How To Run Effective Facebook Ads For Your Client
- Module 03 – Generating Leads For Your Clients via Landing Pages
- Module 04 – Prospecting Clients
- Module 05 – Getting Meetings With Clients
- Module 06 – Closing Clients
- Bonus Resources
- Niche Walkthrough
- Final Thoughts – Is This Course Worth Your Investment?
- Review Conclusion
- Is This the Best Option for Making Money Online?
Introduction to Billy
One semester at Kansas State University and Billy Willson realized that college life wasn’t for him.
What did he do about it?
He made a post on social media that explained what he felt were the major flaws in the college system.
Then he dropped out.
That post went viral.
Fast forward to his age 20, after much hard work and cultivating his social media marketing skills, Billy had transformed himself into a very successful 6 figure entrepreneur.
He’s now the owner of his own academy and social media marketing agency, WillsonMedia.
You can check out the WillsonMedia website by clicking the photo below.
Eventually, he was able to put together the 6 Figure Facebook Ads Agency Course which teaches how to advertise for local businesses on Facebook.
What to Expect in this Course?
Billy’s your guide through the entire process of advertising on this platform.
From how to create a Facebook Business Manager account, to creating effective ads on Facebook as well as on Instagram, retargeting, and helping business owners close the incoming leads generated for them.
He even shows how to create an LLC (Limited Liability Company) and towards the end, there’s bonus material in which he walks you through his best funnels and things to keep in mind for certain niches.
His method of teaching, makes it very easy to go through the course and learn how to be successful when advertising on Facebook.
If you’re able to pay attention and follow step-by-step what Billy says in his course, you’ll be on your way to helping out local businesses and generating a 6-figure income for yourself.
Without further ado, let’s get into this in-depth course review.
The 6 Figure Facebook Ads Agency Course Breakdown
Module 01 – Introduction
This is where it all begins.
If you’re new to Facebook ads and the world of digital marketing in general, a few of the questions you might ask yourself are:
Why clients will pay you so much?
What you do for clients?
- Why you use Facebook?
Billy takes the time in this initial module to answer those exact questions.
I like how Billy explains that business owners are handing you checks, so you can “hand” them bigger checks by means of the leads you generate for them.
It’s really an easy way to close a client when you explain that them. Especially when you tell them to pay you AFTER you’ve gotten them leads.
I explain this to potential clients of mine also when explaining my lead gen process.
Business owners are more inclined to work with you if you give them that option.
They’ll feel like they have nothing to lose.
I’m a fan of results (leads) in advance before getting paid. If I’m providing results, unless the business owner doesn’t know a lick about business, I’m going to close the deal more often than not.
He also explains what the Value Ladder is.
Total video time for the module: 29 minutes, 59 seconds
To read the full Module 01 review, click here!
Module 02 – How To Run Effective Facebook Ads For Your Client
This module is essential because Billy walks you through everything you need to do to get started advertising on this platform.
Billy makes it really simple to get familiar with the Business Manager section of Facebook which is helpful because if you’re new, you can get confused at first glance.
He also provides value by walking you through the Facebook Ads Manager. These areas are important for you to get comfortable with so you can successfully and efficiently manage your clients ads.
I walked away from this module wishing that Billy went into more detail in regards to copywriting.
Copywriting is so important in the marketing world! If he would have touched on that some more with more proven examples and training, that would have made this module and course all the better.
Points off for that.
I’ll always be a fan of courses that go the extra mile and train you on copywriting because it’s such a necessary skill to have.
Check out the Paid Traffic Mastery course. Molly Pittman along with other instructors, do a great job with teaching copywriting not only on Facebook, but also Instagram, Google, YouTube and even LinkedIn.
Total video time for the module: 1 hour 38 minutes
To read the full Module 02 review, click here!
Module 03 – Generating Leads For Your Clients via Landing Pages
Next in this course review, Billy now goes into the necessary steps, techniques, and softwares needed to generate as many leads as possible for your clients.
Advertising on this platform is more than just putting some words together with a picture, saying “Click Here” and publishing the ad.
After you get your ad copy together and include a great offer, you need to set up a way to capture leads when they start to flow in.
You have to have the tools necessary to “reel in the fish” and Billy tells you how.
This is where landing pages come in.
I found it very useful how Billy goes through the creation of a landing page as well as the difference between the various types of landing pages.
He really covers the bases in this module.
If you follow what Billy teaches, you won’t be so worried about not attracting leads or worse yet, attracting leads but not having the softwares in place and functioning so you know when the leads come in.
You don’t want your leads to wait on you so pay attention here.
You’ll also learn:
How to optimize landing pages for mobile
Total video time for the module: 56 minutes 45 seconds
To read the full Module 03 review, click here!
Module 04 – Prospecting Clients
Billy not only shows you how to generate leads for your clients, but he also teaches you how to acquire clients for yourself.
How are you going to attract YOUR own leads/clients for your agency?
Billy does well in giving you tips on how to find the PERFECT business to work with.
Plenty of digital marketers don’t have the slightest idea on how to find clients.
The truth is that there are so many ways to prospect and get clients but you need to pay attention to a few things first.
I for one refuse to partner with a client that doesn’t treat the customers (leads) respectfully. I’d be attracting all of these leads for a business owner while they chase them away.
That’s a pure waste of my time.
In my opinion, it’s worth it to take time on a daily basis to prospect. It doesn’t have to take all day, maybe an hour or two.
Prospecting needs to be a regular thing.
This process may not be easy, you may not get clients when you expect to, but remember:
Billy speaks on:
Easiest ways to get your first client
Methods for prospecting
- How to find clients on job listing websites
Total video time for the module: 33 minutes 46 seconds
To read the full Module 04 review, click here!
Module 05 – Getting Meetings With Clients
Once you’ve made initial contact with a potential client, what’s the goal?
Setting up a meeting of course.
Billy dives into the many methods and strategies that will really help you do that.
My favorite part of this module is the real estate cold call video where Deric Lipski, a real estate agent, closes a cold client over the phone. Even though the lady who he spoke to seemed to not be interested in selling her home or simply gave up on doing so, Deric was able to set up a meeting.
Deric showed off his serious skills and I’d bet he eventually closed that client.
As I write this, I’m still shaking my head in awe.
If you do nothing else in this module review, make sure you watch this video.
You’ll learn a thing or two.
Total video time for the module: 1 hour 26 minutes
To read the full Module 05 review, click here!
Module 06 – Closing Clients
The final module in this course review is focused on helping you close deals.
More value from Billy in this last module because the truth is, closing is of utmost importance so that you can continue being your own boss.
Ask yourself: How bad to you want to NOT go back to your 9-5 starting next Monday??
Exactly, you don’t.
Many people that are new to business, especially online, don’t have a clue on how to close clients. They may be able to get to the point where they set up a meeting, but CLOSING isn’t everyone’s forté.
Billy walks you through important steps such as:
Following-up with clients is one of the most important things to do! It tells your client you really care and are hardworking.
That can spell the difference between a closed deal or nothing.
The last two points Billy speaks on aren’t spoken on much and that’s why I liked how he ended the course.
- Always set the right expectations
- Keep your clients
Do what you need to do to keep them.
Sometimes you can get so wrapped up in the possible end result that you forget about reality.
The reality is that you have to put the work in before you reap any rewards. Nothing comes easy so you have to do your homework, understand what you have to do, then do it.
When it comes to keeping clients, be human! Look after them, it’s not difficult.
Pass by and say hello with a box of donuts. Whatever you do, keep it simple and show you care.
There are plenty of ways to keep your clients happy.
Billy ended on a high note for sure.
Total video time for the module: 1 hour 07 minutes
To read the full Module 06 review, click here!
I find this very short module important because along with a list of courses Billy owns and recommends, he gives some insight on how to:
Create and send a contract agreement
Create an LLC
- Set-up automated text messaging for your clients
Many are new to business in general and this type of module really points you in the right direction because you’re made aware of things you need to do legally.
No one wants the headache of having to deal with the taxman because you’re noncompliant.
You can legally start a business thanks to Billy and his course, so make sure you don’t forget this.
Total video time for the bonus resources: 27 minutes 10 seconds
To read the full Bonus Resources review, click here!
Billy does a detailed walkthrough of these niches:
The way Billy detailed each niche was very clear and understandable although it was plenty of information.
You won’t feel confused in this module and the slides he uses here are well made.
He shows the Lifetime Value (LTV), value ladder, funnel and ad creative he uses as well as case studies for each niche.
That’s already enough value right there because you’ll be steps ahead of where you would have been had Billy not touched or detailed these niches.
Even so, Billy shares potential offers, what he thinks are the best targeting parameters and what some potential problems can be.
Billy really went above and beyond by showing all of these for each niche.
After this module, I’d say you’re already a step ahead of most new agency owners.
If you invest in this course, you’ll surely get more than what you paid for. I don’t think you’ll need to request a refund for this course.
Total video time for the niche walkthroughs: 1 hour 46 minutes
Final Thoughts – Is This Course Worth Your Investment?
What I liked:
Billy Willson clearly knows what he’s talking about.
His methods definitely work because he was able to be become very successful at such an early age.
If you go to his Youtube page, you’ll see that he uploads weekly videos with more information and tips on how to be successful on social media.
Each of his at least 41,500 subscribers are surely benefiting from his videos.
There’s no question that Billy provides a ton of value.
In this course, you’re going to learn Facebook ads from A-Z, and then some.
From sharing his phone and email scripts he uses to get clients, to the ads he’s used that are proven to generate leads, you have everything you need to get started.
The fact that he not only shares but describes the funnels he uses, definitely helps paint a clear picture of what needs to be done to be successful when running ads on Facebook.
I was able to appreciate smaller details in this course such as when Billy mentioned that advertising on Facebook and Instagram needs to be done separately and differently because of the difference in the layouts.
He could have let you figure that one out on your own, but Billy really wants to provide you with the best value and he achieved that.
He even went on to explain a bit on how to monitor CPC (Cost per Click).
Initially, any person who is new to Facebook ads may not know how to understand it, but you feel comfortable when Billy explains it.
The video which shows how to set up an LLC is very important.
So many people don’t have a clue on what it is, why it’s important and how to get it started.
This is an easy to understand course and the fact that there is a Facebook group, allows you to feel comfortable knowing you have a support system.
You’ll no doubt have the knowledge enough to get started and at least land a client for a free trial.
Is this course worth it?
It absolutely is.
WHAT I DIDN’T LIKE:
Don’t get me wrong, this course is not “bad” and you will receive plenty of value from it.
BUT, the truth is that you aren’t going to get rich from one day to the next when running Facebook ads.
This isn’t a get rich right now kind of thing. Not many business models are.
Facebook Ads is a basic 3-step funnel process which is so simple according to Billy.
Yes there are 3 basic steps, but you can’t obtain 6-figures off of just 3 steps.
You and I both invested in this course to learn a valuable skill. If Billy were more realistic initially, that would have been best.
I get why he mentions in his Youtube ad that Facebook ads is just a simple 3-step funnel process though.
Nonetheless, by the end of the course, you see him showing you his proven but very complex funnel strategy.
Now, although it may not be as expensive to start-up in comparison to other business models, there are so many different things that need to be in place so that your ad can be successful in generating leads.
- Ad Copy
Clearly, this isn’t a set it and forget it business model.
When it comes to the ad copy, you can’t just throw some words together and expect the ad to attract leads. You really need to refine your copywriting skills.
That WILL take time.
Targeting and retargeting isn’t as easy as it seems either.
Only through PLENTY of trial and error will you be able to really understand what the best targeting is for certain niches.
Don’t forget you also need to comprehend how to monitor the ad spend.
Since the client is the one paying for that, you need to make sure you use their money as efficiently as possible.
If you can’t do that, you’ll find yourself without any clients.
Running Facebook ads can really take up plenty of your time and frustrate you.
As the saying goes, time is money.
I personally want to be in control of my time and my money.
I don’t feel that’s completely possible with Facebook ads because there are way too many variables.
Think about this.
Facebook can go away tomorrow, and then what?
I’m not willing to risk it on something that’s here today and can be gone tomorrow.
If you’ve already invested in the course and want a refund, Billy has a 30-day ACTION BASED money-back guarantee.
What we like:
Facebook ads A-Z
Easy to follow course
Billy shares his proven ads which give you confidence that this business model works
- Billy shared a fantastic cold call video by Deric Lipski! Re-watch it!
What we didn’t like:
Billy didn’t have any proven dental ads of his own to show, only templates
Too much testing of your ads before you find an ad that will generate leads constantly. You’ll find yourself in an economic hole if you don’t publish a great overall ad
- Not enough examples nor in-depth training on copywriting
Is This the Best Option for Making Money Online?
If you work hard month in and month out, you will surely see results.
Facebook ads will work eventually as long as you keep testing and testing.
There will be plenty of trial and error no doubt.
In my opinion, lead generation is the best route to go.
So, I support the way Billy advertises on Facebook by choosing lead generation as the campaign objective.
The way I go about my lead generation business is different.
What might that difference be?
I generate my leads by ranking in Google and generating FREE traffic.
With Facebook ads, it’s all paid traffic.
When you rank in Google, the whole process is more passive and you have A LOT more control.
We all want to be in control.
We all want a passive process and income, right?
Running Facebook ads can give you a passive income, to a degree.
You have to remember though, you’re constantly testing, retargeting and monitoring your ads in the Ads Manager.
With my process, a client can’t fire me. If they decide to not do business with me, since I own the digital assets, all I have to do is just send the leads to someone else.
It’s really that control and simplicity that blows Facebook ads out of the water.
My lead generation process is so much simpler and it’s easier to scale compared to Facebook ads in general.
Check it out:
LOCAL LEAD GENERATION WITH FREE TRAFFIC >
Here are the most important reasons why I choose local lead generation with FREE traffic over Facebook ads.
FREE organic traffic (less maintenance & more profit margin than FB ads)
Results in Advance (because its free traffic, you can send people leads for free which is the easiest way to close clients)
You can fire a client, they can’t fire you (your client has to keep paying you if not you can send the leads to their competitor because you own the digital properties)
Once these sites rank, there are minimal adjustments to be made
No market saturation (so many cities & niches you can go into)
Multiple Streams of Passive Income
- Freedom (owning your digital asset is the key)
The truth is, as long as there is this thing called the Internet and as long as there are local businesses, I’ll always be in business.
The Internet and local businesses aren’t going anywhere.
Local lead generation with FREE traffic is truly the way to go.
Want to learn more?
- 1 Billy Willson – 6 Figure Facebook Ads Agency 2019
- 1.1 Module 01 – Introduction
- 1.2 Module 02 – How To Run Effective Facebook Ads For Your Client
- 1.3 Module 03 – Generating Leads For Your Clients via Landing Pages
- 1.4 Module 04 – Prospecting Clients
- 1.5 Module 05 – Getting Meetings With Clients
- 1.6 Module 06 – Closing Clients
- 1.7 Bonus Resources
- 1.8 Niche Walkthrough