Build a Big and Profitable Email List of Loyal Subscribers
Salepage : Build a Big and Profitable Email List of Loyal Subscribers
Start building your email list right away
Strategies to build to your email list
Leverage your email list to grow your business
Building an email list to launch your store to success
Introduction
Want to double your sales?
Build a group of huge fans?
Skyrocket your store’s success?
Then you need to learn the secret hack the most successful eCommerce stores are using to sell more to their customers than ever before: email marketing.
Email marketing isn’t just the spam emails you delete (or ignore) before reading.
It’s a critical piece in any online store setup process.
When done correctly, email marketing can be your biggest tool to grow your email list, build a team of engaged customers, and create a system that generates more revenue than you could imagine.
Here’s the step-by-step details you need to build an email system that saves time and makes money all at once.
Start building your email list right away
Let’s start with this: you need to start building your email list from day one.
Sure, there are other things you could focus on. Social media, SEO, blogging, product descriptions, market analysis, market demand, offline promotion.
But it comes down to a simple fact. Your goal is to get people to your website to buy, right?
Email leverages that. People who sign up for your list have now said that you can email them when you decide what to sell when you run promotions, and when you price your product differently.
And you can turn a one-time customer into a loyal fan. Promoting your eCommerce store without some way to build your email list is almost a waste of time because your effort disappears after each sale.
While you can use all kinds of strategies to make your first sale, you’ll have to keep trying—since you need a constant stream of new customers.
With an email list, you can keep those customers around for years.
First, we’ll cover strategies to build your list. Then, we’ll tackle how you can use that list to sell more than you’ve ever thought possible.
Strategies to build to your email list
List building isn’t a simple process. You’ll need to dedicate time and energy into finding new subscribers that want to hear from you.
That said, there are a few ways to make things easier. Here they are.
Build a prelaunch list
Before you even launch your eCommerce store, you can start building up your email list.
In fact, I highly recommend setting up your eCommerce store alongside an email list system. Why? Because you’ll be able to collect email addresses while you build out the rest of the store.
Just a basic landing page is enough to start generating interest in your offer.
It doesn’t need to be buyers. Your initial list can just be family and friends who are interested. Ask people if you can sign them up, and do so.
But make sure you have a list.
As soon as you launch, you’ll be depending on those people to help spread the word.
A Beginner s Guide to Launching a Successful Marketing Campaign INFOGRAPHIC
Use ads to drive traffic to landing pages
Using ads as part of your promotion strategy?
Then you need to make sure your landing page is a great fit. A landing page is a page with a goal of a single action.
Unlike your homepage, which might have several buttons to click, a landing page only has a few different options. If you’re building your email list, that landing page might just have one option: to sign up for the email list.
The biggest secret to making the landing page successful is to make sure it matches the ad in both its language and its design.
Air Canada does a great job with this. They talk about the summer of great fares and use a dark grey pattern.
air canada display ad
And the landing page uses the same phrase and pattern on the header message.
great message match on landing page
Keep the message and look closely aligned to increase sales and not confuse customers.
Next, you need to look into retargeted ads. This is a highly profitable type of ad for building your email list and selling more through your store.
The way it works is simple. If someone visits your store, you’ll tag that visit. The most common platforms for this are Facebook and Google Adwords.
Then, you’ll show related content after they’ve visited since you know they already know about your site. You can even target based on the pages they viewed.
You can target people who visited or purchased from your site with ads promoting your email list. (And in the process, drive a crazy number of sales.)
Watchfinder used retargeting ads to drive an insane 1,300% ROI.
watchfinder increases roi by remarketing with google analytics case studie
Hold contests and giveaways on Social Media platform
If you pay attention to the promotions behind the largest brands, you’ll notice that a giant brand almost always has a major promotion or giveaway going on.
