Chris Cardell and Jay Abraham – Pay per Click and Website Conversion Mastery (Part I)
Salepage : Chris Cardell and Jay Abraham – Pay per Click and Website Conversion Mastery (Part I)
There’s a reason those kind Google employees are billionaires.
They are wealthy billions because they have invented the world’s most powerful, effective, and profitable advertising system.
Pay per click advertising is reshaping the world of marketing for all savvy business owners.
Thousands of small and major businesses across the world have discovered a method to transport thousands of clients to their websites and achieve revenues that were impossible before Pay per Click.
Google may produce $1.6 billion in income in a typical quarter (three months) mostly from Pay per Click advertising.
Given that you can know whether your PPC (Pay per Click) campaign is working within a few days, why would the world’s clever marketers spend $1.6 billion with Google in three months? As a result of……
Session 1 is scheduled for Tuesday, January 12 at 12 p.m. PT (3pm ET and 8pm UK Time)
“Maximizing your PPC efforts” is the focus. (Remember, you may listen again whenever you want.)
+ How to Choose the Best Keywords for Your PPC Ads
+ How to prevent the blunders that cost organizations millions in missed PPC income.
+ Advanced keyword techniques used by fewer than 1% of business professionals
+ Why, When, and How to Use Keyword Matching
+ Choosing a Bid Amount
+ Creating a Daily Budget
+ Search by location / region
+ How minor adjustments to your campaign settings can spell the difference between success and failure.
+ How you might be just one or two steps away from success if you’ve struggled with Pay-Per-Click.
Session 2 is scheduled for Tuesday, January 19 at 12 p.m. PT (3pm ET and 8pm UK Time)
“Advanced PPC Strategies to Double or Triple Your Response” is the focus.
+ The “R” Word: How it made Google’s owners billionaires and what it can do for you
+ How to Effectively Set Your Prices
+ How to Write Effective PPC Ads
+ What is a Quality Score, and how does it affect the success or failure of your campaign?
+ Copy changes that can result in a 50-200% increase in clicks
+ The significance of ad headlines
+ How to outperform Google at their own game
+ Capitalization Techniques
+ Tracking conversions
Session 3 is scheduled for Tuesday, January 26 at 12 p.m. PT (3pm ET and 8pm UK Time)
“Essential Website Conversion Strategies” is the focus.
+ Optimization of website and landing page copy
+ What to Tell Your Customers When They Visit Your Website
+ How to Convert Visitors to Buyers
+ Split Testing Landing Pages (just reading this part will blow your head!)
+ Conversion rates and split testing
+ How to Use Google Website Optimizer
+ Headlines for Landing Pages
+ Copy for the landing page
+ The relationship between Landing Pages and Quality Score
+ Squeeze pages and how they may increase conversions by double
+ Putting it all together – reading your campaign
+ How to raise your conversion rates by 50%, 100%, 200%, or more (I’ve done it before, and we’ll work together to accomplish it for you)
Session 4 will take place on Tuesday, February 2nd at 12pm PT (3pm ET and 8pm UK Time)
“PPC and Website Conversion Masterclass: The Secrets of PPC and Internet Marketing Millionaires” is the focus.
+ The one time you should overbid for a term
+ Keyword status and system evasion
+ How to Get Listed in the Top Three
+ Keyword Insertion Dynamically
+ Advertisement scheduling
+ The Difference Between Manual and Automatic Bidding
+ Pay-per-action campaigns
+ Ad Delivery Alternatives
+ The Google Bid Simulator
+ Domain Name Techniques
+ Negative keywords and undiscovered profits
+ Yahoo and MSN/Bing Search PPC Strategies
+ PPC and Product Testing
+ The XXX Strategy – How I raised my campaign CTR by 70% in one week.
+ Google’s Display Strategy is Never Mentioned