Drayton Bird – How To Make The Cash Register Ring

Salepage : Drayton Bird – How To Make The Cash Register Ring

Drayton provides the answers – with illustrations – in this two-DVD collection.

You’ll see a seemingly never-ending procession of no less than 47 instances and examples from every industry – financial, automotive, retail, travel, publishing, drink, IT, mail order specialist, charity, agricultural, property, and even childcare!

* Improve your creative planning.

* Be more brief with people (or yourself).

* Come up with better ideas.

* Improve your writing

* Better design evaluation

* Improve your creative evaluation

‘Everything it said it would be…and more.

This is essential knowledge for anybody working in marketing.’ Euromoney plc’s Joanna Johnson

Have you ever considered….

…how do you generate ideas?

…how incentives work, and which ones work best?

…what should be written on (or inside) an envelope?

…how lengthy should the copy be?

…how many components should a mailer contain?

…when gimmicks are effective?

…which emails are the most effective?

…how does a television commercial work?

Which components of a layout do people notice?

…how do you persuade others that you’re truly good?

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