Drayton Bird – How To Write (And Persuade) Better
Salepage : Drayton Bird – How To Write (And Persuade) Better
5 videos available for immediate download:
Every day for the last 53 years, I’ve spent writing to convince and sell.
And I’d like to show you how to write and convince more effectively. But only in a fraction of the time it took me to learn – two hours, fifty minutes, and forty nine seconds to be exact.
I can assist you with sales letters, e-mail, advertisements, books, telemarketing scripts, and radio commercials. The entire shooting competition.
Writing great copy isn’t some esoteric skill. All you need are certain simple guidelines, which you should simply observe.
I’ll give you all you need to know in three one-hour videos.
You also receive two invaluable documents, both of which are essential guides to your success.
The first document is the Briefing Document, which I utilize with all of my customers.
If you try to write without a good brief, you’re doomed from the start. You’d be better off not bothering; you’ll save yourself time and sorrow.
The Briefing Document outlines all of the questions you should ask.
When you have the answers, you can be confident that you will understand exactly what you are being asked to do.
You’ll also receive my 21-point guide to evaluating what you’ve written. IT instructs you on what to look for after you’ve completed a piece of writing.
Simply go over your work and cross-check it against each of the 21 points. If you can check off all of them, you’re probably onto a winner with some killer copy.
You also get two copywriting presentations totaling 2 hours and 39 minutes.
Steve Harrison created one. His name may not be familiar to you, but he is more than qualified to teach you. Look:
Campaign magazine, the UK’s leading advertising journal, dubbed him “the greatest DM creative of this generation.”
Steve has won more UK DMA awards than any other creative director in London and more Cannes Lions Direct awards than any other creative director in the world over the last 15 years.
He previously held the positions of European Creative Director at OgilvyOne and Worldwide Creative Director at Wunderman.
In the interim, he established his own agency, Harrison Troughton Wunderman, which quickly became the global creative benchmark.
He has been a lecturer at the UK Institute of Direct Marketing for over ten years, and in recognition of his contribution to the industry and commitment to training, he was named an Honorary Fellow last year.
When I have a copy question – and I do have them – I contact Steve.
I delivered the other presentation.
Here are a few examples of what you will see and hear:
The marketing weapons. Three are research, advertising, and sales promotion. Find out more about these and the other nine.
What you’ll need to create an effective headline.
You have more customers than you realize, and that is why you should not rely on friends, experts, or research.
People are exposed to approximately 2,500 marketing messages per day; how can you ensure that yours is one of the eight that someone will remember in 24 hours?
What exactly is Direct Marketing?
The small details that make a big difference.
When is the best time to send sales emails?
Where the ‘problem-solution’ copy fails – and what you should do instead
But wait, there’s more…
You’ll also learn:
What your copy must have to prevent it from being passed around like a ship in the night.
Can you guess what the only profit center in business is?
What makes a great advertisement?
You must know the magic number.
What is most important in your copy.
How customers are lost – and how you can avoid it.
All markets progress through three stages. What to do if you don’t know which one you’re in.
Look. You could spend a lifetime learning this stuff – I have. Even then, there’s no guarantee you’d know what you needed to know.
Or you could spend less than six hours with me (and Steve) and ensure that you have every tool you require.
So, how much time do you have? The 27,875,880 minutes I’ve spent – with no guarantee of success – or 319?
Buy with confidence, because you’re covered by my no-nonsense, 60-day money-back guarantee:
If you’re not completely satisfied with the video and don’t think it’s worth ten times what you paid within 60 days, I’ll gladly refund your money – no questions asked. You can also keep the video.
