Howie Jacobson & Joel McDonald – Newbie PPC
Salepage : Howie Jacobson & Joel McDonald – Newbie PPC
This training was created by Joel McDonald and Howie Jacobson, two highly regarded Google Adwords consultants.
This is a 6-week webinar curriculum for newcomers to Adwords that teaches them the who, what, when, where, how, and why of PPC Adwords.
There are almost 40 hours of content and course training.
Howie Jacobson is the author of Google Adwords for Dummies, and Joel McDonald is a well-known Adwords consultant who has spent millions of dollars on Adwords for customers over the years.
Joel McDonald’s 6-part webinar series on AdWords techniques and mechanics and Howie Jacobson’s home-study course have been combined to become NewbiePPC. Joel’s information is more quantitative and methodical – AdWords science. Howie’s content is more qualitative and psychological – the AdWords art.
PPC Training for Beginners
Webinar #1 (April 26): Choosing the Right Targets and Getting Things Ready
The AdWords Decision Tree – the most critical question to ask before beginning
Don’t leave the house without Conversion Tracking 101.
The significance of “Campaign Buckets” – a straightforward and clean account structure
The Importance of “Keyword Silos” – an intelligent and manageable ad group structure
Webinar #2 (May 3): Using Weaknesses to Build Strengths
Finding flaws in your competitors’ strategies
Filling the gaps in your own plan before unleashing the AdWords hounds
Webinar #3 (May 10): Getting Started
Loading your advertisements/keywords
Benchmarking with Ease: Search/Display/Display Performance Expectations
Ads with images
Beginner’s Ability: Strategies for the First Few Days/Weeks
Webinar #4: 80/20 Management and Testing (May 17)
Overview of AdWords Editor, Your New Best Friend
Show Google the Money: Bid Maintenance Strategies on a Monthly/Weekly Basis
Smart Things to Do Every Now and Then: quarterly/semi-annual strategies
Steroid testing: the decision-making process for campaign cloning
Download Joel’s Brain: Rules to Follow, Rules to Break (May 24) Webinar.
Simple guidelines to make your life simpler
Strategies for Search Bidding
Show Bidding Strategies
Image Ad Behavior (Avoid the “cheap clicks” trap.)
Maintaining Broad Match’s position
After learning “the fundamentals,” you may bend the rules.
Traffic Network Display
Webinar #6 (June 7): Operation Clawback: Selling to Website Visitors Who Don’t Know What They Want
A Strategic Perspective on Remarketing
Setup of remarketing
Remarketing tactics for beginners
Remarketing tactics that are cutting-edge