Howie Jacobson & Joel McDonald – Newbie PPC

Salepage : Howie Jacobson & Joel McDonald – Newbie PPC

This training was created by Joel McDonald and Howie Jacobson, two highly regarded Google Adwords consultants.

This is a 6-week webinar curriculum for newcomers to Adwords that teaches them the who, what, when, where, how, and why of PPC Adwords.

There are almost 40 hours of content and course training.

Howie Jacobson is the author of Google Adwords for Dummies, and Joel McDonald is a well-known Adwords consultant who has spent millions of dollars on Adwords for customers over the years.

Joel McDonald’s 6-part webinar series on AdWords techniques and mechanics and Howie Jacobson’s home-study course have been combined to become NewbiePPC. Joel’s information is more quantitative and methodical – AdWords science. Howie’s content is more qualitative and psychological – the AdWords art.

PPC Training for Beginners

Course Outline

Webinar #1 (April 26): Choosing the Right Targets and Getting Things Ready

Right

The AdWords Decision Tree – the most critical question to ask before beginning

Don’t leave the house without Conversion Tracking 101.

The significance of “Campaign Buckets” – a straightforward and clean account structure

The Importance of “Keyword Silos” – an intelligent and manageable ad group structure

Webinar #2 (May 3): Using Weaknesses to Build Strengths

Finding flaws in your competitors’ strategies

Filling the gaps in your own plan before unleashing the AdWords hounds

Webinar #3 (May 10): Getting Started

Loading your advertisements/keywords

Benchmarking with Ease: Search/Display/Display Performance Expectations

Ads with images

Beginner’s Ability: Strategies for the First Few Days/Weeks

Webinar #4: 80/20 Management and Testing (May 17)

Overview of AdWords Editor, Your New Best Friend

Show Google the Money: Bid Maintenance Strategies on a Monthly/Weekly Basis

Smart Things to Do Every Now and Then: quarterly/semi-annual strategies

Steroid testing: the decision-making process for campaign cloning

Download Joel’s Brain: Rules to Follow, Rules to Break (May 24) Webinar.

Simple guidelines to make your life simpler

Strategies for Search Bidding

Show Bidding Strategies

Image Ad Behavior (Avoid the “cheap clicks” trap.)

Bidding Structure

Maintaining Broad Match’s position

After learning “the fundamentals,” you may bend the rules.

Traffic Network Display

Webinar #6 (June 7): Operation Clawback: Selling to Website Visitors Who Don’t Know What They Want

Convert

A Strategic Perspective on Remarketing

Setup of remarketing

Remarketing tactics for beginners

Remarketing tactics that are cutting-edge

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