Jerry Weissman – In the Line of Fire
Salepage : Jerry Weissman – In the Line of Fire
Answer even the most difficult, aggressive questions brilliantly: seize the floor, remain composed, and win over your audience every time! Consider this: you’re standing in front of an audience, and you’ve just been asked the question you’ve been dreading — or, worse, you’ve been caught off guard with a stinging inquiry you weren’t expecting. What should I do? Jerry Weissman has built a profession of preparing CEOs for such occasions. He has taught approximately 500 CEOs on their IPO road shows, which are the most important presentations of their careers. Weissman’s In the Line of Fire has become the world’s standard handbook on addressing brutally harsh public questions – and now, he’s totally updated this classic with fresh examples, case studies, and even more fantastic advice. Weissman demonstrates how to answer with complete confidence, no matter what, using riveting, up-to-date examples from Wall Street, Washington, D.C., and beyond. You’ll learn how to avoid the defensive, evasive, or combative responses that have killed political careers and can do the same to yours. Weissman teaches you how to manage every aspect of your engagement with a hostile questioner, including the question, answer, relationships with the questioner and audience, time, and, most importantly, yourself. You are assessed on how you manage these occasions whether you are a CEO, politician, fundraiser, interviewee, teacher, student, or even a family member over Thanksgiving dinner. Get this book and deal with them excellently.
