Ken McCarthy – Advanced Copywriting Secrets For Serious Info Marketers
Salepage : Ken McCarthy – Advanced Copywriting Secrets For Serious Info Marketers
If you want to learn how to create sales copy that people want to read and purchase from… This letter will teach you how to develop that expertise and then utilize it to potentially expand your data marketing firm into a six or seven figure (or bigger) corporation over time.
Here’s how it goes:
Many years ago, I met Ken McCarthy, a copywriter and info marketer who is the literal “founding father” of online advertising as we know it, with even Time Magazine admitting that his early discoveries (on click metrics) became the foundation for what built today’s biggest online advertising companies, such as Google and other tech giants.
Ken, on the other hand, is not a “big name” copywriter.
Nobody has ever accused him of being a “guru” of copywriting.
Nonetheless, while being a well guarded secret to 90+% of today’s copywriting business…
Many of the world’s most influential copywriters and marketers send him “fan mail” about his ad copy on a regular basis!
As an example:
His writing has been praised by A-list copywriters such as Gary Bencivenga (who is widely regarded as the world’s finest living copywriter) and direct marketing luminaries such as the late Marty Edelston (who employed many of history’s top copywriters to help construct his $100+ million direct mail empire). Dan Kennedy, a world-class marketing genius, has utilized samples of Ken’s sales text in his own lessons and seminars for years, including in his best-selling book, “The Ultimate Sales Letter.” When Agora Publishing required someone to teach the first (and most essential) lesson in their advanced copywriting curriculum, they summoned the legendary Jay Abraham…and Ken. Furthermore, to give you a sense of how effective his tactics are: Before he retired the offer, one of Ken’s sales letters hauled in more than $10 million dollars ($1,000 per word) — and really closer to $20 million in today’s money.
But here’s what distinguishes Ken from the current crop of copywriting gurus:
He’s more than a “copywriter.”
He also teaches more than simply “copywriting.”
No, he shines in teaching even those with no copywriting or information marketing abilities how to (1) generate irresistibly appealing ad text without needing to be a naturally “great” copywriter, and (2) utilize that copy to possibly…
Create 6-, 7-, and maybe even 8-figure information marketing businesses from the ground up.
To be honest, I am live proof of this.
I was a somewhat successful copywriter and a total failure as an info marketer when Ken discovered me. But after learning Ken’s unconventional methods, it didn’t take long for me to start winning as a freelancer in the internet’s most competitive niches (like weight loss, golf, self-defense, MLM, and business opportunity…), while also beginning to build what has since become my own 7-figure (and growing) info marketing business. Much of it was a direct result of what Ken taught me, based on his four decades of experience building his own information businesses and writing his own sales copy — as well as his years studying advanced neuro-science at Princeton University and competing on Wall Street, Hollywood, and the “cut throat” music business. (For example, Ken’s copywriting and marketing tactics helped multi-grammy nominated Jazz musician Stanley Jordan launch his career.)
I won’t pretend it was all “super quick and simple!!!” using Ken’s methods.
It takes time and effort to develop any worthwhile talent worth acquiring.
However, it is straightforward. As a result, I believe practically anybody else can utilize his tactics to swiftly produce their own money-making commercials and start establishing their own fast-growing information business.
In reality, if you’re ready to put in the time and money…
If you choose, you may start learning this rare and valuable skill from Ken right now.
Here’s how it’s done:
Ken taught a small number of his top pupils all of his methods for producing ad copy and then utilizing that content to develop their own million dollar info-marketing firms about 20 years ago (in a closed-door conference in Miami). This conference disclosed all he had to say on the issue, including how to write sales copy, follow up on daily emails, and dominate the market. to constructing a character people want to give money to, and building communities (Ken was creating online communities via his lists a full decade before social media was even a brain fart)… to list management, the secret “inner game” of operating info-businesses, and his occasionally eerie psychological insights for attracting passionate admirers who eagerly want to buy from you for years and decades to come.
Anyway, Ken recorded the conference, which is now available as a 12-hour course called “Advanced Copywriting For Serious Info Marketers.”
But, before you go out and buy it, keep two things in mind:
For starters, it’s pricey and not at all “sexy.” It lacks the “hacks” and sales choke-holds that novices like pursuing. Instead, it combines the underlying concepts utilized and mastered by all of history’s best copywriters with Ken’s decades of experience writing copy and establishing his own information enterprises. Furthermore, there is no money-back guarantee. “Harvard doesn’t make assurances, either,” Ken would remark. This is for adults.”
So I wouldn’t advocate buying it on the spur of the moment.
Here’s what’s inside to help you determine if it’s something you actually want:
A little-known method for legally and morally making “miracle pill” promises in your advertisements!
How to “pre-test” the response strength of your headlines using an average water cooler.
Two tried-and-true “treatments” for writer’s block. (The first is just conducting extensive study. The second is considerably simpler…and may be obtained at your local grocery shop.)
The incredible “wealth attraction” secret of two ex-communist military murderers! (This is THE major secret behind Ken’s multi-million dollar “System Seminar” company.) It can also work if you have no idea how to promote, sell, or advertise.)
How to encourage people to stop and read your email pitches – even if your subject line is terrible!
How to obtain binders full of wonderful client testimonials without using “shameless bribes” or begging.
Why including your prospect’s name in your emails might affect your reaction. (As well as the faster and easier alternative.)
How to stand out like a sore thumb in even the most crowded and competitive marketplaces!
The precise location of your buy link in an email to entice the most qualified prospects to respond.
How to exploit a journalist’s “hidden guilt” (which every reporter possesses) to have your goods talked about in the media.
Ken’s remarkable joint venture technique for rapidly building a million-dollar business…without even selling anything!
In terms of joint ventures:
Ken was the first person to interview Gary Bencivenga (the world’s finest living copywriter), and he works with the top names in business and marketing on a regular basis.
How does he manage it?
He has discovered a simple approach to potentially meet and collaborate with almost everyone on the planet.
And I truly mean anyone.
In fact, Ken witnessed his cousin utilize this secret to conduct business with Queen Elizabeth II. Furthermore, it is so easy that it is likely to work for practically everyone who uses it. There is no need for special contacts, high-ranking pals, or a “million dollar rolodex.”
What’s more, guess what?
Ken had never divulged this secret to anyone else, not even his closest friends, before to this lecture.
When crafting a bad title on purpose, you can significantly improve your reaction!
How to build “emotional memories” about your product and company so that people remember who you are and what you sell.
A basic auto-responder trick (frequently employed in “Dear Abby” columns) that a few highly skilled marketers have utilized to swiftly win their niches.
Dan Kennedy developed an extraordinarily successful sales letter closing that can occasionally whip even wishy-washy customers “on the fence” about purchase into a virtual buying frenzy.
How to leverage “leftover” headlines and bullet points from your ad to generate additional visitors to your products, websites, and company.
How to sell items and services via emails…without ever delivering a sales pitch!
Ken found an exceptionally basic copywriting trick while watching a paranoid schizophrenic that may make researching your advertising 10 times faster and easier.
How to utilize simple cartoons to increase your sales…regardless of what you offer or who you sell to. (For example, you’d be surprised how readily an image of a phone operator wearing a headset may occasionally boost your reaction!)
Why beginning your company’s name with the letter “A” can sometimes drive sales through the roof…even if you do nothing but wait for the phone to ring!
A hugely effective sales technique (found in a classic William Shakespeare play) that may make your consumers eager to move heaven and earth to acquire your product…
And sometimes even if they didn’t want it in the first place!
That may sound impossible, but it’s not only true, but if you’re not using this simple secret in your advertisements…
Then you’re almost certainly throwing away a lot of money.
Here’s some more:
How to use your accountant to significantly increase your sales without paying a dime for his “assistance”
How to “nurture” your customer list without sending a single letter or email to them.
A clever way to double the power and urgency of your deadlines by utilizing your local telephone company!
A sneaky way to use your prospects’ natural bad memory to boost ad response and sales.
A simple direct mail secret (that almost no one talks about) that can instantly boost your email sales.
How to persuade your competitors to help you sell your products and services…without them knowing!
An ordinary punctuation mark that, whether you realize it or not, is probably killing your response right now.
A bizarre way to use your “mission statement” to increase your sales even if nobody reads it.
How to eliminate prostate problems without taking off your pants? (This has nothing to do with copywriting…but millions of guys have this problem, and it’s discussed in this seminar.)
An old (but still effective) way to sell your products and services in your ads with just one word.
An exclusive look at a simple copywriting skill so powerful that, when you learn it…
You’ll Probably Never Worry About\sWriting Copy Again!
Ken picked this tip up while corresponding with the legendary copywriter Eugene Schwartz. Most copywriters (even those who charge a small fortune to write a single ad) don’t really understand it. And the few that do almost never explain exactly how it’s done.
How to quickly test multiple different versions of your online sales letters without spending a lot of money or even needing to be “computer literate.”
How to get your prospects to order RIGHT NOW…without using phony “must order by midnight” deadlines or other dorky gimmicks that leave a bad taste in peoples’ mouths.
Little-known order form secrets that can as much as double your response in the next five minutes.
The ingenious selling tactic John Wayne used to become one of the most famous movie stars in history. (Believe it or not, Ken paid for his house — with cash — using this one secret alone!)
A simple way of knowing exactly which names on your email list will respond to a direct mail offer.
How to make your strongest claims even more powerful…by toning them down.
The incredible copywriting secret found in the Holy Bible that helped one famous copywriter sell hundreds of millions of dollars of books by mail order.
The “TV Guide” secret (used by Hollywood moguls and Wall Street money wizards) that lets you accurately guess the profit potential of your ideas before spending any time and money on them.
How to use boiling anger to sell dull products and services!
How to use music to get new business in your door…no matter what you sell.
An extremely powerful way (used by 7-Up and Apple Computer) that can sometimes get people to revolt from your competition — and flock directly to you, your business, and your products!
How to use direct mail to dramatically beef up the response of your email promotions…without even mailing any letters.
There’s more, such as:
How a little-known FTC rule may be able to increase your sales…
How to Make Your Product Go “Viral” Automatically…
A hidden method for selling your stuff with nearly no returns…
And a simple, “foolproof” approach (developed lately by a Harvard psychologist) of instantaneously determining whether teacher, “guru”, customer, or joint venture partner…
He intends to take advantage of you!
This “hot potato” information is unlikely to be found elsewhere.
Even if done via the phone, email, social media, and maybe even text messaging, it can potentially save you tens of thousands of dollars and put your mind at ease when negotiating joint ventures, outsourcing, hiring, freelancing, and other types of business dealings.
There is information in this course that you cannot learn anywhere else without spending decades writing ads and running information businesses, as well as reading and absorbing the wisdom of hundreds (if not thousands) of books on selling, copywriting, psychology, business-building, and even neurology. When you write content and grow your information company “Ken’s way,” you can begin to construct a name and business that your clients will associate with, coming back to you again and again – joyfully giving you their money for years to come if you do it properly.
To be honest, many of the persuasion and influence techniques Ken teaches are really effective…
Cults will sometimes use them.
However, they, like fire, may be employed for good or evil.
And, when utilized responsibly for your products and services, I believe you can make your business and consumer connections as solid as possible.
Despite the fact that this conference was held many years ago, the ideas are all perfectly “evergreen,” and perhaps function even better today than when Ken delivered it. Plus, because Ken is first and foremost an educator (one of his earliest companies was teaching people how to study more effectively), much of it is straightforward to understand and use…
During the breaks, people were scrambling to make “real-time” changes to their website copy and business plans.
So, how much does this course cost?
People that were permitted to attend this conference paid $2,995.00 for a seat (more than $4,000.00 in today’s money), plus food, housing, and flights. And when Ken initially chose to provide this course outside of his private list and customers, he raised the fee to the same level as those that attended. But, for the time being, you can have the complete 3-day seminar delivered online through 13 audio courses, a workbook, and a slew of other “unadvertised” bonuses… for just $2,995.00 $995.00 for my Horde But only if you buy it through my affiliate link on this page by Sunday, February 9th at midnight EDT.
Remember, there are no refunds on this course, and… All Sales Are Final.
This is not something you buy on the spur of the moment.
Learning and using Ken’s approaches takes time, effort, and thought. It isn’t intended to wow you with cheap gimmicks and foolishness. It’s intended to teach you the “meat and potatoes” foundations of writing professional quality sales copy, with the goal of eventually turning that expertise into a 6 or 7 figure & beyond info marketing business.
If you’re certain that’s what you want, click this button for immediate access:
P.S. There’s one more thing:
Over the years, Ken has accumulated unique, exclusive copywriting content that you will not find anywhere else, at any price, with some of the finest copywriting and marketing brains in recent history.
Consider the following:
The “Dueling Guru” videos – from when Agora, now worth $500 million, brought Ken and Gary Halbert into their offices to train their workers their sometimes devious tactics of increasing sales and reaction.
The filmmakers of The Blair Witch Project, a difficult-to-watch, blurry, and entirely “unprofessional” picture that should have bombed by today’s standards. But it ended up being possibly the most lucrative movie ever made (per capita when factoring money invested vs the massive box office income), thanks in large part to the covert marketing strategies utilized to promote it.
The brilliant marketers behind the Ginsu Knife advertisements, which formed the “template” for practically every successful advertising made in the multi-billion dollar informercial industry since the 1980s.
The best social media expert you’ve never heard of – a man who has been using Facebook and social media since 2005 to earn literal riches for his customers and himself, but who you haven’t heard of since he doesn’t promote himself as a “guru” in livestreams or brag about his achievements.
A nearly 3-hour conversation with the legendary Gary Bencivenga, widely considered as the world’s finest living copywriter.
The late, great Gary Halbert’s System Seminar address in 2003 was regarded as the best copywriting instruction ever delivered by various players in the direct response industry (the only people who have ever seen it are those who were there in the flesh to watch over 17 years ago).
And a half-dozen more trainings like this, all locked away in Ken’s System Club vault and never seen by anybody other than members of his exclusive club.
However, a word of caution:
One of the many things Ken does to boost responsiveness and discourage procrastination, as you will learn in the session, is to mimic how the retail business “rotates” offerings by changing up bonuses, pricing, incentives, and so on.
That implies that this trove of exclusive supplementary stuff might vanish tomorrow.
For all I know, it may happen tonight.
To ensure you receive this incentive, visit the following link right away:
What Copywriters and Marketing Gurus Are Saying About Ken McCarthy
Some of the most creative copy I’ve ever seen.”
“As one copywriter to another, I have to tell you that the copy you’ve been producing for The System is some of the greatest I’ve ever seen.” It arouses strong desire by providing precisely the correct balance of advantages and explanation of the ‘how to’ behind them.”
Gary Bencivenga, widely regarded as the world’s finest living direct response copywriter, has included examples of his ad writing in my books and courses.”
“I was so impressed by Ken’s marketing ability that I incorporated samples of his ad writing in my books and workshops.”
– Dan Kennedy, world-renowned marketing instructor, copywriter, and speaker
“Inspiring and educational.”
“Having purchased and read just about everything on copywriting (and contributing a few pages to the glut myself), it’s not often that I come across something on the topic that I find as motivating and helpful as your work.”
– David Deutsch, a world-class freelance copywriter who has written million-dollar campaigns for Boardroom, Phillips Publishing, Rodale, and other major league mailers.
Entrepreneurs are missing out on the right copywriting approach because they are unaware that it exists.”
“There’s no question that many entrepreneurs are missing out on the greatest copywriting strategy simply because they don’t realize (your course) exists.”
– Perry Marshall, AdWords Expert at Google
“A slew of ‘gems’ I’d never learned from anyone”
“I buy almost every copywriting book and course I can find.” In fact, I still have a couple copywriting courses on my “to read” list. However, when Ken McCarthy’s copywriting course arrived, I jumped straight in. There were some ‘gems’ that I had never learnt from anyone. Many of the teachings were invaluable. I wish I had known some of this information years ago. It would have saved me a significant amount of time and money.”
-Dan Gallapoo “Excellent Copy!”
– Mr. Late Marty Edelston, creator of Boardroom, INC (in response to an email pitch Ken sent) “Now Some Of The Internet’s Biggest Name Marketers Want To Know What My Secret Is.”
Advanced Copywriting Secrets for Serious Info Marketers by Ken McCarthy
“I became a top affiliate for a major product launch after using the ideas and tactics from your copywriting seminar (with a list size of only 1300, while other affiliates had lists ten times the size), and now some of the biggest name marketers on the Internet want to interview me and find out what my “secret” is.”
Edmondson, Brian T.
I Consider It An Honor To Be Among The First To Learn Of This.”
“Ken, without a doubt, your new copywriting process is the most important improvement in sales copy training in the previous decade…
without a doubt! I consider myself fortunate to have been among the first to learn of this, and I recommend serious marketers to attend your next conference – they will be highly rewarded.”
Like Nothing Else Out There” -Geoff Carter
“I just wanted to let you know how much I appreciated your copywriting training. The information was unlike anything else available on the subject of copywriting. Your approaches are a welcome contrast from the ubiquitous exaggeration that dominates most of the Internet nowadays. Thank you once again; I know your method is the way of the future for copywriting.”
When I write copy, my mind is much more relaxed now.”
“Ken, sales from my copy have skyrocketed since attending your copywriting session. Even better, my mind is much more calm today when I write material, which is worth far more to me than the money.”
Nothing Even Comes Close” – Plato Rosinke
“I’ve spent thousands of dollars and many hours learning ‘copywriting’ from folks such as (names omitted), and nothing compares to what I’ve learnt in only the first four CDs of Ken’s course.”
– Jamie Fettig, N.D.
My sales conversion rate immediately doubled.”
“In a split-test, I incorporated only one of Ken’s ideas in my content and my sales conversion INSTANTLY DOUBLED from 1.9% to 3.8%.” And that was merely the first of his ideas that I put to the test.”
-Matt Clarkson, United Kingdom
“Makes the other [Copywriting Courses] seem bad.”
“I have quite a few courses on copy – and your course outperforms the others.” I’ve lost track of how many times I’ve played the CDs, and each time I learn something new.”
– Rodrigo Jorge Caridade, United Kingdom
“Unquestionably One Of The Best”
“I’ve been reading Ken’s books for approximately two years now. In comparison to other copywriters, I believe he is unquestionably the greatest.”
“In A Class Of His Own” – Raymond Atkins
“I’ve been to a number of Ken’s System seminars…and I have to say he’s in a class by himself.” In addition, he is a world-class copywriter. I adore reading ALL of his letters and advertisements.”
– Tony Ostian, freelance copywriter
The Most Value of Any Speaker”
“My spouse Tom and I are on Gene Schwartz’s phone calls.” By a factor of ten, you’ve contributed the greatest value of any speaker thus far!”
Hands On Tuition” – Pam Dodd, Professional Writer
“I’ve utilized different copywriting instructional tools (books, courses, audio programs) in the past, but I’ve never experienced the ‘hands on’ tutoring that Ken McCarthy delivers during his seminars.”
– Bernard Howes, United Kingdom
“We exceeded our original $100,000 goal.”
“I wrote to Ken seeking guidance on how to generate funds for an orphanage that was on the danger of collapsing owing to a financial problem. A letter from him arrived a few days later. We mailed his letter without altering a word, and within a few days, we had achieved our $100,000 objective.”
I No Longer Have Writer’s Block” – Deborah Solomon, Fundraising Consultant for The Pikler/Loczy Fund USA
“I attended Ken’s copywriting session about a year ago, and I can state unequivocally that it was the most insightful and instructive class I’ve ever attended.” Copywriting is no longer a ‘hit-or-miss’ activity for me, and I no longer suffer from writer’s block.”
– Dr. Howie Jacobson, NC
“I immediately increased my response rate by 42%.”
“One minute – just one minute – after chatting to Ken McCarthy and 282 words (I counted), he gave some suggestions with me that immediately raised my response rate by 42%.” All with only 282 words of advise.”
“Cuts Like A Laser Through The Copywriting Hype And Mumbo Jumbo,” says Dr. Max Vogt.
“Your course slashes through the copywriting fluff and jargon that clogs the Internet like a laser.” What strikes me the most is how you combine all of these unrelated ideas—from marketing, strategy, and psychology—into a methodical and clearly defined procedure that should allow nearly anybody to generate good content.”
Journalist Fergal Byrne