Mark Harbert – Video Ad Playbook
Salepage : Mark Harbert – Video Ad Playbook
From Mark Harbert’s Desk
Is a shortage of leads jeopardizing your plans for a successful home business?
If you’re up at night fretting about your lack of lead flow rather than excited about how many daily leads you’re drawing in, I want to help you change that around FAST!!
Leads are required. There is simply no way around it.
However, when those leads stop coming in (I’ve been there) or stop coming in due to a factor beyond YOUR control (I’ve also been there), it’s the worst feeling in the world.
Your company does not progress, and you get quite discouraged.
You start to doubt your search for home business success!
I understand how you feel since I was smacked stupid at the start of this year. Allow me to explain.
You see, I’d developed a six-figure-a-year firm with my favorite tactic, video marketing, with YouTube as the driving force.
I am fascinated by the power of video marketing. I appreciate what it has done for my company. (I’ll explain why shortly.)
However, YouTube placed my entire business in peril a little more than 6 months ago.
YouTube didn’t just slap me; it hit me in the gut!
After months of having my movies reported by my competitors and by YouTube themselves due to bizarre rule changes, they eventually shut down my largest video channel. A channel that was consistently delivering me 43 – leads every single day.
For the first time in a long time, my lead flow became a source of concern for me.
I wasn’t the only one. Many of my marketing buddies have experienced this (some who still havent recovered).
As any good fighter would, I had to bob and weave a little. I dug deep into the lab, became strategic and creative, and discovered a NEW, far more successful and consistent approach to drive traffic to my videos.
A method within my control!
Today is your time to take advantage of that.
I wasn’t willing to give up the power and instant chemistry of video…
It was never a possibility.
There is no other marketing approach that allows you to build quick relationship with your potential consumers like video marketing.
If someone tells you otherwise, they are either lying or have never experienced the virtually instant know, like, and trust powers of video.
After generating over 39 – K leads online and pushing them through every form of funnel imaginable, I’ve shown to myself and the internet community that video converts better than anything else.
Nothing beats having a prospect look you in the eyes and feel as though theyve just met you. It exponentially boosts your impact.
According to Dr. James McQuivey of Forrester Research,
One minute of video is equivalent to 1.8 million words of text.
Reread that line. It may appear ridiculous, but it has been tried and confirmed!
That is roughly equivalent to 3,600 ordinary web pages. How long would it take you to write so much text vs making a 1-minute video?
This was consistently demonstrated in my own marketing. My conversion rates were tripled and even quadrupled by using videos!
So, to summarize, there was no way in hell I was going to forego the potential of video in my business.
I just needed to discover a new, safer, and more successful method of getting people to watch my movies. My choice was made quickly.