Milton Erickson – On Problem Drinkers quantity
Milton H. Erickson was the leading medical hypnotist of his time and founder of a school of directive, strategic therapy. In His Own Voice are recorded discussions he had with Jay Haley.
On this CD, Haley begins with a brief overview of Erickson’s ideas on alchoholics followed by a discussion with Erickson on a number of cases highlighting his interventions. Erickson describes one case in which he helped an alchoholic’s wife feel less helpless by instructing her to take a sum of money equal to the amount her husband spent on liquor and using it for herself. The four cases covered include: The Liquor Deposit, An Alchoholic Pilot, Hiding the Liquor and The Alchoholic Who Hates Her Mother
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.