Robert Skrob – Associate Marketing

Salepage : Robert Skrob – Associate Marketing

Hi, My name is Robert Skrob, and I’m the president of the Information Marketing ASSOCIATION.

I’ve spent my entire career in the ASSOCIATION industry. Many ASSOCIATIONS are experiencing diminishing membership, although this is primarily due to inadequate marketing.

When I discovered Dan Kennedy, direct marketing, and the info-marketing industry, I used the marketing techniques I learned to help my ASSOCIATION clients, and the results were fantastic. Dan recommended I share those findings to the info-marketing industry after they rivaled the best. While most ASSOCIATIONS are perceived to be slow and out of date, I have demonstrated that consumers are willing to pay higher dues for ASSOCIATIONS that provide valuable benefits.

For the past two years, I’ve been personally creating ASSOCIATIONS for information marketers. Now I’m going to offer all of the techniques I’ve discovered in order to help other info-marketers get the same amazing outcomes by forming their own ASSOCIATIONS.

This information was previously only available by contracting me through my $38,000.00 consultancy agreement. Meanwhile, several people have told me that they want to implement my secrets for themselves, but they are unsure how to obtain member benefits or how to structure their ASSOCIATION so that they get the most benefit from their own efforts.

The Seminar’s Introduction

I wrote this special report to reveal the secrets of ASSOCIATION marketing and to extend you a special invitation. Please keep in mind that this research discusses a very particular sort of information marketing that may not apply to you. Even if it doesn’t apply to you, you might find it interesting to read about what some information marketers are up to. In the Info-Marketing Insiders’ Journal, I focus on more common info-marketing approaches used by many info-marketers; in this report, you’ll see some of the strategies used by a small number of successful marketers to build successful businesses.

This is not a strategy I devised. Associations first appeared in England in 1782. Hundreds of private businesspeople have formed new associations during my career. No one, however, has done more than I have to perfect this process, expand income opportunities, and assist info-marketers in making money.

Six Reasons Why Associations Exist

Make Information Marketing Less Difficult

Organizational Success

ASSOCIATIONS are well-known to your customers.

Despite the fact that your products are far superior, the customer perceives a high level of quality from an ASSOCIATION.

ASSOCIATIONS have an excellent reputation among consumers. (You run your company with the highest ethical standards, and you should reap the benefits.)

New business owners frequently seek information on how to succeed from the industry ASSOCIATION.

Industry members and vendors look for sponsorship programs from industry ASSOCIATIONS; they don’t usually know to ask info-marketers.

Members are hesitant to resign from their ASSOCIATION memberships and will only do so if the ASSOCIATION is completely ineffective.

Let me briefly explain these six reasons…

No. 1 – Customers are aware of ASSOCIATIONS. They may be unfamiliar with the product or service you’re attempting to sell. When customers are invited to join an ASSOCIATION, it is simple for them to accept because it is something they already do. People have never heard of individual information marketers, but they are aware that ASSOCIATIONS are a source of industry information.

No. 2 – While your products may be far superior to anything produced by an ASSOCIATION, this is not always the public’s perception. Customers trust that the products and services offered by an ASSOCIATION have been reviewed and approved by a board of directors.

Dr. Barry Lycka founded an association and a specialty coaching program to help cosmetic surgeons distinguish themselves. On the Ethical Cosmetic Surgery Association’s consumer education website, only one surgeon from each community can be listed as a provider.

No. 3 – ASSOCIATIONS have no consumer issues. The Better Business Bureau does not haunt them. Members of the ASSOCIATION assume that products will be shipped. They are not concerned that an ASSOCIATION employee will steal their credit card information. Customers do not have that predisposed trust in an infomarketer.

No. 4 – ASSOCIATIONS have a significant bias: You join your trade ASSOCIATION when you start a business. This bias is actually fading, so it is becoming less of a factor; however, three-quarters of ASSOCIATION members join because “it’s what you do.” Unfortunately, the information-marketing industry does not yet benefit from this bias.

No. 5 – Members of the industry and vendors seek out the ASSOCIATION. When people start a business, they look for the ASSOCIATION that represents them, and vendors look to ASSOCIATIONS to promote their products to a specific market niche. They do not seek out information marketers.

No. 6 – Members are hesitant to resign from the ASSOCIATION. They want a long-term relationship, and ASSOCIATION membership gives them the impression that they are an active member of the industry. Even if they believe they are better than the rest of the membership, they want to stay.

4 Reasons Why the Astute Information Marketer

– Integrates ASSOCIATIONS into the Information-Business

– Inside Association Promotion

Obtains instant credibility for your information-based business

– Consistently generates new customers for your information business—effortlessly and at no cost.

– Creates an “iron cage” around your members, encouraging them to stay longer and pay more money.

Creates higher-priced products and services that you can offer to your customers, even if you never thought it was possible before.

Rory Fatt of Restaurant Marketing Systems is endorsed by the Best Independent Restaurants Association.

First, consider the increased credibility gained through endorsement. According to the Edelman Trust Barometer, ASSOCIATIONS are trusted more than any other organization, institution, or government. Customers are more likely to believe benefit claims made by an ASSOCIATION than by an individual or a company when they see an offer from an ASSOCIATION.

It is obvious that having the ASSOCIATION’s endorsement gives you a competitive advantage within a niche; the problem is that it is extremely difficult to obtain. ASSOCIATION employees often believe that if they support one, they must support all, so they put up roadblocks. That leaves you with the task of convincing employees that endorsing you is the right thing to do so that they will present your case to their board of directors. Of course, the board only meets every three months, and when it comes time to make a decision, one of the board members has a brother-in-law in the same industry, so he gets the nod instead of you. It’s a difficult process that I wouldn’t wish on anyone.

I assist information marketers in forming their own ASSOCIATIONS in order to gain endorsement. We created an entire entity and presence before endorsing the information marketer.

Here’s a lead generation ad that appeals to members’ desire to be a part of a prestigious club. Scott Tucker uses this successful lead generation ad in trade journals to supplement his “rebel” image.

One of the first things you should do when forming your ASSOCIATION is to choose a name that will give you the greatest advantage. You want a name that will entice people to join your organization. You want potential members to see the name of your ASSOCIATION and think, “You know what? That is the group I wish to join. That is the team I want to be a part of.”

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