Roy Furr – High-Velocity Copywriting
Salepage : Roy Furr – High-Velocity Copywriting
This “secret” structure of A-list sales copy allows you to quickly produce powerful, profitable copy…
Right before I started my freelance copywriting career, I was given what would become my secret weapon. It was a 20-point copywriting outline from the legendary Clayton Makepeace.
I knew it was critical at the time. But I had no idea how significant it was.
In fact, this single piece of paper would assist me in quickly launching my direct response copywriting business… Get me my first million-dollar marketing campaigns for customers… Just 12 months later, I received the coveted $10,000 check on stage at AWAI’s copywriting Bootcamp… Allow me to compete with the best copywriters in the most competitive (and lucrative!) markets right away…
In direct response, I laid the groundwork for my entire career… Now I’m working on expanding my own direct response publishing company!
The thing is, once you understand how to create highly effective sales messages for any medium, you can write your own ticket!
I knew GOOD long copy made millions, but I didn’t know how to write GOOD long copy until I discovered this…
You haven’t worked with any truly good long-copy copywriters if you don’t believe long copy outsells short copy.
Because anyone who has conducted a large number of tests on this subject will tell you that this truism is as true today as it has always been: “The more you tell, the more you sell.”
IF your lengthy copy is dull, confusing, or unclear… Or if it just plain stinks, as mine did before the Makepeace outline…
Of course, no one will respond!
But what if you’re talking to buyers and qualified prospects about topics that are both interesting and personally relevant to them? They’ll put up with thousands of words of sales copy!
Some of my most profitable advertisements have been over 10,000 words long!
That much copy is required when making a difficult sale. BUT it’s not just a matter of length. It’s all about how you use all that copy to build an effective sales argument that moves your prospect from the conversation they’re already having in their head to taking action on your offer.
When you hear about copy that makes millions, tens of millions, or more… And you look at it and think to yourself, “That’s a long sales letter; how could I write all that in a way that people would actually read?”
The secret is that the A-list copywriter behind it is familiar with the deep structure of selling messages that work — in any media.
In fact, once you understand the structure of effective copy, it becomes second nature!
Long or short copies? Any medium. Suitable for any market. Once you understand what’s going on beneath the surface, you’ll be able to easily craft effective selling messages.
It makes no difference whether you’re writing for the internet or for print. It makes no difference whether you put it in video, audio, or print. Heck, you can use the same principles to structure sales speeches and webinars — I do!
You simply follow the intricate structure… Match your message and offer… You’re off to the races now.
Once I realized this, it became my secret weapon…
One of my biggest secrets to success in direct marketing has been the ability to quickly turn an idea into a full marketing campaign and test it in the market.
When you can complete more projects, campaigns, tests, and copy…
You will almost certainly outsell and outpace your competitors.
After all, “money loves speed.”
And the faster you can write copy, the more money you stand to make — if only because of the sheer volume of work you’re putting out there.
When you factor in royalties from additional campaigns…
Then, when you factor in improved performance as a result of testing more ideas and gaining a better understanding of what works…
You’ll quickly see how writing copy faster — as long as you stick to the tried-and-true structure of effective sales messages used by only the world’s best direct response pros — will lead to bigger, faster success.
Allow me to share my knowledge with you!
The Makepeace outline, which I later shared (with Clayton’s permission), served as an excellent starting point. But it took a lot of interpreting. It took a slew of additional layers of comprehension piled on top.
Furthermore, while it works in many situations, there are other outlines and copy structures that have worked just as well for me and other copywriters and marketers like me. Not only that, but critical elements such as nailing down your big idea are not covered in the 20 points.
So, ever since I first got my grubby little paws on Clayton’s outline in 2009, I’ve been looking for similar shortcuts I could use. In addition, for ways to fill in the details that went beyond what was captured on that single piece of paper.
I made notes. I picked up tips from others. I looked for areas where other professionals’ advice overlapped with Clayton’s outline, as well as areas where their advice was unique.
And, in my own work creating highly effective copy for clients, I relentlessly tested every concept, principle, strategy, technique, and tactic I could find.
As a result, I discovered ways to write better copy while also writing faster!
High-Velocity Copywriting is the end result!
This is the first and only program of its kind, breaking down the ONLY three categories of big ideas that generate massive sales in the most competitive markets, as identified by me.
Then, depending on which idea you start with, how to structure the subsequent sales logic to support that big idea, and finally, how to make the sale.
Finally, how to present your offer in the most compelling, convincing way possible so that prospects will take you up on it.
This is how you get your ideal prospect’s attention, pique their interest and desire, and persuade them to act quickly and give you money.
And, most importantly, this training instills the depth of thought required to structure these messages in a way that allows you to write more powerful, profitable copy in less time.
Plus, I threw in an entire bonus lesson on productivity hacks to help you create more breakthrough copy and selling messages in less time.
Whether you write copy for yourself or for clients, whether you sit down and bang out all the words, or whether you create the structure for copy cubs or presentations… This training will be extremely beneficial.
All of this is covered in the High-Velocity Copywriting training. And it’s all available for immediate streaming access.
UPDATE: As a free and complementary bonus training, I’ve just added the companion High-Velocity Copywriting Templates to this training. It was originally worth $97, but you can have it for free now. See below for a description of the templates training as well as its own unique bonus.
Let me walk you through specific templates for writing powerful big idea copy…
I realized I had done you a disservice after creating the High-Velocity Copywriting program. While I walked through the only three types of big ideas that consistently produce big winners… And I demonstrated the structure of highly effective sales copy…
I didn’t make the connection.
What was lacking? Outlines for the three major idea types that are specific and explicit. Beginning with the prospect’s mental state and stage of consciousness… And going over what the copy needs to do to get the prospect from wherever they are in the conversation… All the way to the finish line.
High-Velocity Copywriting Templates is your step-by-step instruction manual…
This program is brief. It does exactly what it needs to do in slightly more than two hours.
It teaches you how to turn the fundamental principles, strategies, techniques, and tactics of High-Velocity Copywriting into a finished piece of sales copy. Based on successful sales narratives and copy outlines.
If you’re writing copy to assist your prospects in solving an urgent problem… To introduce them to a tenfold opportunity… Or to make a near-term prediction with specific recommendations for how to respond…
You’ll have all of the templates you need to write that copy in the most effective, compelling, and profitable way possible.
You also get a step-by-step walkthrough on how to use the template and turn it into a finished piece of copy… Included are the complexities and exceptions to consider for each big idea type.
Important: First, go through High-Velocity Copywriting!
This course is intended to supplement High-Velocity Copywriting: Speed Secrets and Shortcuts for Writing Better Copy Faster.
You could certainly get a lot of value from just going through the templates training. However, if you take these two trainings in order, you will have a deeper understanding and will be able to produce much better results.
BONUS: The Copy Outline That Launched My Copywriting Career
I did a bonus live webinar in addition to all of my own High-Velocity Copywriting templates. I went through Clayton Makepeace’s “Pretty Darned Good Copy Outline”… Which I attribute to the start of my freelance direct response copywriting career.
This is the framework I used to create my first million-dollar controls. (I also know at least one other top copywriter who started with this exact outline.)
I walked through the outline and shared my insights and perspectives from more than eight years of applying it at all levels: principle-based, strategic, technique-driven, and tactical…
The webinar recording, as well as my notes on the Makepeace outline, are now available as a BONUS to the High-Velocity Copywriting program, which can be accessed via the course contents below…
