Scott Lundergan – Web Video Marketing Optimization
Salepage : Scott Lundergan – Web Video Marketing Optimization
IS YOUR MARKETING GETTING STUCK LIKE A WEB VIDEO WHILE TRYING TO LOAD?
Then it’s time to gain access to the Money-Making Video Marketing System Optimize. Your Video is the ONLY direct response video marketing course that gives you the answers, resources, and tools you’ve been seeking for but couldn’t find. You can finally…
Increase your viewership
Increase the number of committed followers, subscriptions, Facebook likes, and YouTube views.
Marketing should be simplified.
Access targeted video marketing materials to help you stand out in your industry.
Boost Response Make films that your website visitors and followers will enjoy.
— — — — – the
Simple videos can help you convert more website visitors into purchases.
Make an Excellent Video
To finish video sales letters, publish short video promotions.
THIS IS WHAT YOU WILL GET INSIDE IMPROVE YOUR VIDEO
STUDIES OF CLIENTS
See for yourself how people have made tens of thousands, hundreds of thousands, and even millions of dollars with the training and tactics outlined in Optimize Your Video.
These exclusive case studies and blueprints demonstrate effective video marketing funnels to help you develop ideas for your own video marketing success. You’ll see video examples, screen pictures, and information from six and seven figure video marketing funnels in a variety of genres.
Discover how great video marketing initiatives combine real-world “over-the-shoulder” access to:
29+ million YouTube views, along with visitor flow and traffic sources
How customers use video presells to generate video buzz in their business
Case studies of video marketing funnels worth $20 million
Video marketing efforts on social media and Facebook Fan Pages
Increasing the effectiveness of upsell, downsell, and follow-up video marketing
Our clients use advanced video combining techniques.
Case studies and procedures for creating whiteboard animation videos
Creating online video content using existing and premium package deals
Complete “video teaser tasting” recipes and client locations
Using a single video to serve numerous syndication channels
“Video fusion” funnels with up to 74% opt-in rates
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How to Use “Free Training Content” Properly in Video Marketing
6 and 7 figure product launch video sequence flowcharts 2: MAXIMIZING VIDEO RESPONSE
Understanding direct response video methods that operate throughout a marketing funnel and how they function together is critical in online video development.
In this section, you’ll learn about direct response video methods that convert traffic to leads and put money in your pocket. You will be able to watch exact films that we have designed and produced for clients… and over-the-shoulder demonstrations on how to incorporate simple methods into videos for maximum effect. Here’s a taste of what you’ll have access to:
How to optimize content, headings, and highlight crucial points
Video script template generators that are “plug-and-play”
How to Combine a Talking Head Video with Text or a Power Point Presentation
Workflows for complete online video creation
How to Incorporate Product Benefits and Features into Your Videos
Simple methods for converting internet text into sales videos
Video triggers with “Hot Button” responses
How to Make Talking Head Videos in the “Apple Style”
Begin framing strategies and call-to-action boosters
Simple methods for obtaining more video testimonials
How to Showcase Video Testimonials in Front of Your Audience
How to Make the Most of Fonts, Colors, and Visual Elements
Powerful subliminal background triggers
3: VIDEO CREATION WORKFLOW
Step-by-step instructions for streamlined video production outsourcing and DIY video creation.
This module includes outsourcing tips, a rolodex of video creators and video marketing resources, and step-by-step blueprints on how you can easily have other companies on the web create video for you. You’ll save you thousands of dollars and costly mistakes as Scott covers what he’s learned from being on both the creator and client side of video production over the last 14 years and web video for the last 8 years. You’ll finally know:
The right way to find and hire talent
What to convey when outsourcing your video creation
How to deal with freelancers, local and web video companies
You’ll see exactly how to turn complicated video creation into easy workflow processes. Scott has perfected lean workflows for cutting costs and turning out professional results fast. We cover all the angles with:
How to convey your ‘call to action’ points
How project time lines work
Speeding up workflow and time lines
Tips for web video integration
Workflow tips for choosing stock images
Maximizing the “video middleman” strategy
You’ll get access to our updated rolodex of web video creation companies for any budget and see where to get custom videos created for:
Niche video templates
Offline video creation
Brandable and intro videos
Custom web video creation
Video marketing syndication\s4: PRODUCTION, CREATION & EDITING
If you’ve ever wanted to create a video sales letter, video based product, video training, or do your own video productions – but didn’t know how to start – this section is for you.
Learn the most coveted skills so that you can quickly and easily turn out promotional videos, screen capture video info products, video membership sites, video sales letters and talking head videos.
Whether producing for yourself or clients this training will save you hours of time and turn you into a video creation expert. You’ll have access to training that covers:
“Multicasting” your video promos and information products
Integrating graphics for Screenflow, Keynote, and general video content\sA-Z training on creating your own screen capture videos with Mac of PC
Editing and adding effects to spice up and bring “visual life” to your content
Combining Garage Band, iMovie, Screenflow, and Keynote workflow processes (Final Cut X training in final module) (Final Cut X training in final module)
Best practices for creating, recording, encoding, and publishing video
Tips, settings, tools, and best practices we recommend for
Audio/video recording tips, setups, and workflows
Creating, editing, and publishing screen capture videos
Fast, cheap, and easy video creation blueprints
Camtasia & Cam Studio screen capture video training
How to create video sales letters with Power Point or Apple Keynote
Creating builds, transitions, and effects for engaging presentations
With Scott also being an offline video producer, you’ll go behind the scenes of video production sets so you can see how it’s all done behind the scenes with:
Professional “white backdrop” video studio setups
The popular 2 camera “jump cut” editing tactic
Professional video production set tours of Scott’s clients\sA-Z technical setups of video sets and how the final videos look
If you want to create standalone audio products, have good audio for your video, or just need to edit the audio of your current videos, you also get episodes that cover:
Noise removal and getting rid of the popping “p” sounds
Microphone placement, recording settings, and techniques
Adding background music, using free audio software and recording tools
5: VIDEO MARKETING SYNDICATION
Web video marketing, creation, and syndication is all the buzz right now in the new media and social revolution. Now you can harness that energy to reach new audiences.
See how to publish and syndicate targeted and response pulling marketing videos. You’ll find out how to get traffic to your videos and how to use the free and paid distribution video systems. Luckily it’s not as complicated as it sounds… you just need the right guidance to get rolling.
In these episodes, you’ll get the resources and tools to optimize your video marketing efforts including:
Video mastermind sessions with top video marketing experts
Highlighted bullet points of these video masterminds
Webinar, Facebook, and SEO video marketing
Marketing with advanced “Rapid Video,” “Video Snippets,” and “Video Content”
Talking head video squeeze page script blueprints
Video marketing sequences that are simple to understand
Proven strategies for repurposing your content How to get the most out of talking head videos
The quickest ways to create promotional videos for your company
Applying viral and direct response distribution strategies
Techniques for generating underground video traffic
Uploading, tracking, and monitoring videos
Best practices for creating private licensing videos
Making a name for yourself as an expert on niche video sites
How to come up with video creation ideas Using free and paid video distribution tools and reviews
Planning out the various elements of video creation Checklists to ensure your videos flow properly Different ways to incorporate podcasts when you’re just getting started
How to make your video style appealing to your target audience
STRATEGIES FOR WEBSITE VIDEO
There are numerous methods for deploying video on the web. We’ll simplify the process so you can quickly and easily leverage all forms of web video publishing.
We’ve worked with hundreds of clients over the last 8 years to determine which types of website video placement, call-to-action triggers, and optimization techniques work best.
Using what we’ve discovered in our video labs, you can use this module to immediately improve video loading time and conversion rates. advenedddddddddddddddddd ddddddddddddddd
Advanced demonstrations of profitable client website designs
Our list of free and paid video players, as well as reviews of each, for creating video landing pages with client examples and tools used
Video player, video popup, and offer page customization
Methods of Autoplay vs. Non-Autoplay
The most effective methods for multi-track video players
This module’s optimization concepts are the easiest to apply but also the most overlooked. You can now use all of these different techniques, including our:
Codes and tools for optimizing video load
Working templates for start images in the Web 2.0 style
Video pop-up lightbox scripts for your websites
Step-by-step instructions for all types of video publishing
The most common video issue is a poorly optimized video with long load times or buffering issues, which results in lost sales and lower conversions. When you add video to a website, make sure it’s optimized and has a professional video player embedded. We provide the correct answers so that your viewers can watch your videos without difficulty by demonstrating:
Buffering and bandwidth
Integration and multiple formats
Direct embedding and proper sizing
The applications for various types of players
Video tactics, specifications, and formats for mobile media
Many of our clients’ successful examples will be shown, including landing pages, sales pages, and branding sites, as well as specific documentation to give you a long-term advantage over your competition.
CREATION OF PODCASTING
We’ll show you how to use podcasting to reach the broadest possible audience, including portable media and mobile devices.
Scott has worked with clients to create free and paid iTunes Store podcasts. Josh is the owner of a major podcast publishing platform that is used by several #1 iTunes podcasts as well as successful premium podcasters. We know a thing or two about podcasting… and now you will as well. Podcasting is “now,” not in the future, and your competition is ahead. This module gives you access to:
Audio and video podcast marketing blueprints
Podcast site directories, resources, and submission services provide a comprehensive overview of video marketing in the iTunes Store.
Settings for “all-in-one” video publishing for podcasts and mobile media
Podcast video production for mobile media distribution
Tips for Podcast Publishing in Quicktime and iMovie
You can see how to instantly integrate audio and video podcasts into your business and how to:
Improve podcasts’ perceived value
Delivering all of your content via RSS feeds
Adding your work to the iTunes Store
Selling “premium” podcasts and establishing paid podcast subscription services
CREATION OF ROYALTY-FREE VIDEOS
You get a comprehensive list of royalty-free video resources, as well as instant download access to complete music collections, video marketing graphics, video player backgrounds, and brandable video intro templates, allowing you to start making money right away!
Include royalty-free video in talking head, social media, and content-based promotional videos. These can add a professional touch to any video. The great thing about royalty-free content is that you can use it with any of our “Done-For-You” video creation solutions.
If your video isn’t of the highest quality, you can use our:15-:30 intros to rouse your viewers! Each introduction includes both brandable and non-brandable options, such as:
Food, Health, and Well-Being Living
Financial Markets and Wealth Creation
Information on Business, Sales, and Online Marketing Product Development and E-Learning
Motivational & Success Mindset
Web 2.0 & New Media in Hollywood & YouTube
Big Business & Product Advantages
Informative and entertaining
Social Networking and Content Distribution
Not only do you get access to the above video intro templates, but you also get access to our own extensive royalty-free rolodex at any time. You can easily incorporate this royalty-free content into any video you’re creating or outsourcing. We constantly access and update this treasure chest, so no matter what market you’re in, there are plenty of links and resources for you, including:
Music intros and full tracks
Brandable video introductions
Editable video templates
Footage with a green screen
Content in High Definition
Templates for motion design
Clip art and stock photography
Effects and animations
You’ll also learn how to “reverse engineer” these resources to generate original concepts, ideas, and scripts for your videos. With this little technique, you’ll never get stressed out about coming up with new ideas and content for videos.
SECRETS OF YOUTUBE
This module will go over some simple ways to maximize YouTube video marketing. You’ll learn how to apply them directly to your business to keep the competition at bay.
You can now have the same knowledge as our clients about how to set up a YouTube channel correctly, understand the small details, integrate with social media platforms, and use YouTube for instant video traffic.
To begin, there will be episodes that cover the fundamentals, such as understanding:
Setup of the channel, design, bio, and descriptions
Social statistics, social tabs, subscribers, and comments are all available.
Analytics, trends, traffic sources, and engagement with content
Optimization of video playlists, emails, and transcription
SEO, keywords, annotations, titles, and tags
After you’ve figured out how YouTube works, we’ll dive into YouTube video marketing and show you how to:
Increase the effectiveness of keyword optimization and video search.
Create low-budget videos that get maximum exposure.
Make use of YouTube celebrity style practices on your channel.
Annotations can help you improve your videos and calls to action.
Using the built-in YouTube tools, you can gain more subscribers, views, and traffic.
Integrate with apps, Facebook, LinkedIn, Twitter, and other social media platforms.
Use video ads and external links that are clickable.
Syndicate your videos to increase views.
With our advanced case studies, you can create YouTube marketing funnels.
Advertise successfully on YouTube by mirroring our own client swipe files.
Maintain your YouTube popularity.
How to Make YouTube Videos Quickly and What to Avoid
Using video marketing blueprints and PDF checklists, you can stay on track.
You’ll also be able to simplify YouTube’s technical aspects with settings for:
Hacks for high-definition and high-quality playback
How to Make the Most of Your YouTube Embed Codes
Understanding the best export settings for high-quality files
Video settings for properly combining photos and video
DELIVERY OF MEDIA CONTENT 10
Take advantage of our years of using video delivery networks to discover the most innovative ways to publish your video messages and ideas when delivering free or paid video to your audience.
You will gain access to strategies, resources, recommended software, optimized settings, and profitable publishing techniques for delivering any type of media to your end user in a simple step-by-step manner.
See how to: Deliver video through iTunes podcasting, stream live shows, or simply publish a simple series of videos to your audience.
Video distribution via blogs and membership sites
Video distribution networks are used to distribute video.
Securing your paid audio/video podcast content
Developing multimedia-based membership websites
Ensure the delivery of your video and podcast feed content by streaming all of your video and employing interactive video.
Increasing exposure by including live and webinar replay training.
Keeping your subscribers happy while they watch your videos
Including “one-click” video delivery tactics in your marketing
Making and promoting your own FREE iTunes Store podcasts
The step-by-step approach to media delivery that we share with clients
Forever removing download link issues from your products
Our step-by-step marketing strategies for “email to podcasting”
Because videos consume a lot of bandwidth, you’ll have access to our list of recommended video delivery networks, which includes the affordable, popular, and dependable Amazon S3/Cloudfront. Our “Complete Guide to Amazon S3” provides step-by-step instructions for quickly publishing videos. You will learn how to:
Make, configure, upload, and organize videos
Integrate Amazon Cloudfront for faster video delivery.
Configure a progressive download or secure streaming cloudfront delivery.
Include the proper codes for true RTMP streaming video.
11: RESOURCES FOR VIDEO PUBLISHING
You will have unrestricted access to the resources and training that we use to create great web video productions for our clients.
This module will come in handy for any budget when looking for lighting equipment, camera equipment, editing software, or sound recording tools. We show you every aspect of the setup and every step you need to know, from simple video sales letters to professional talking heads. Making the right decision with: gives you a head start on your video creation.
DSLR and High-Definition cameras at various price points
Members-only video editing resources and training on Final Cut X for creating video sales letters
Resources for lighting, teleprompter, and microphone
Titles, special effects, graphics, and colorization plugins for video
Camera mounts, sliders, and shoulder rigs are examples of do-it-yourself video tools.
Hiring voice talent from our rolodex of previously used voice talent
Video encoding software for desktop, mobile, and web use
If you already have a video and want to add it to your site to generate leads, simply use our video squeeze page templates or browse our collection of WordPress video themes. You’ll have access to a variety of options, including:
Colors for arrows, designs, and backgrounds are available.
Images for “Add To Cart,” “Tell-A-Friend,” and “Social Media” from Web 2.0.
PSD and source file sets in their entirety
Design styles, professional appearances, and an overall clean feel
Placements for email opt-ins, themed marketing fonts, and trigger elements
VIDEO PROFITS SYSTEM 12
We’ve built multiple 100k video production businesses with no advertising and low overhead.
If you want to make money by creating or outsourcing video for others, we’ll show you how to start your own web video production business, advertise for free, attract clients, and have them do repeat business with you.
Join us behind the scenes as we explain how we built other six-figure web video businesses from the ground up. This module will show you how to:
Even if you’ve never uploaded a video, start a side business creating them.
How to get new clients and how to incorporate these services into your current business
Using our step-by-step guide, market video to offline and local businesses.
Determine which types of video creation business models are appropriate for you.
Use payment strategies such as “packaged pricing” or “line item breakdown.”
Clients can easily understand the value and pricing of your video services.
Apply advanced video licensing strategies to your videos.
Using streamlined workflows, you can increase profit margins on popular video styles.
When to outsource and how to negotiate with third-party vendors
Copy the exact invoices, templates, and copy that we use with clients.
Discover the “why” behind each stage of our six-figure marketing funnel.
This bonus training includes the exact methods we’ve used for the past 8 years to generate new and ongoing repeat customers. We’ve sold this training as a separate product, but when you log in, you’ll always have full access.
