Lorrie Morgan Ferrero – The Speed Copywriting Teleseminar Series

Salepage : Lorrie Morgan Ferrero – The Speed Copywriting Teleseminar Series

“Finally, You Can Learn THE World’s Most Valuable Skill, Increase Your Profits, And Put Your Company On The Map… With MY Personal Assistance

EVERY STEPPING STAGE!”

You can learn… in 8 enjoyable courses with me at your side.

How to write using an uncomplicated and simple approach (I admit. I adhere to a certain plan that has propelled my copy to prominence in a relatively short amount of time, and I’m going to give it all over to YOU);

How beginners can compete with experts on a level playing field straight immediately (it’s idiot-proof when you have the necessary tools at your disposal);

How one tiny tweak to your sales letter may send your shopping cart into overdrive with new orders (better call your merchant account before launching your copy since you’re going to have an SPIKE in sales – it occurred to me again in April);

How follow-up and exceptional customer service will force your competition to vanish (I’ll show you how I handle my clients systematically, step by step);

How to acquire a repeatable outcome while using my sales letter writing method (I distilled the volumes of information overload on this issue into the best of the best strategies you can use right away);

The truth about what makes your content “acceptable” vs what makes it sell like hotcakes to your target demographic (you may be surprised by some of the unpleasant secrets I’m about to reveal). I’ve seen everything, and I’m not lying! );

To promptly discover errors in your copy so that it works harder for you and converts to bucks (I’ll share my personal check list with you);

How to increase your writing pace no matter how difficult it was previously (allow me to offer some simple peasy strategies to eliminate writer’s block and substantially increase your sales)

The three most important sales rules you must grasp before you can comprehend WHY someone buys (and why they don’t);

What background resources you’ll need before you start writing (or else you’ll be wasting your time);

The secret tools you may utilize to discover more about your target market and essentially read their minds (these approaches work so effectively that I’m not sure they should be legal);

How to scientifically profile your audience using the same methods that large corporations spend millions of dollars on (once again, I’m handing over my closely guarded checklist);

Where to go to spy on your competitors and why you should not skip this step (or you’ll be squashed like a bug in your market);

How to make your copy sound natural and conversational (so you can gradually build loyalty and trust, making you the first person they think of when it comes time to spend money);

Methods for getting your prospect to sing like a canary about what she wants to spend her money on (all you have to do is ask at the right strategic time);

My trick for transforming phrases into benefit-driven statements that grab attention (we all buy based on how we think a product will make us FEEL);

How to find the keywords and phrases that your target audience uses when searching for your product or service (climb into their heads – climb into their wallets);

Why you don’t have to be a writer to create effective headlines;

Discover which words stand out in headlines (and which to avoid at all costs).

Allow me to show you the quickest way to find headlines that convert window shoppers into buyers (the headline is arguably the most important piece of copy);

Swipe through all ten of my busy-person templates for no-brainer headlines that get them to read (why reinvent the wheel when it’s already been done for you? );

Which fonts and colors are the most appealing to use (and which are the most repulsive to the reader);

Discover the quickest and easiest way to split test headlines. (There will be no more guessing which headline is better.)

The insider tip that will have you writing captivating headlines in no time! (I’ll demonstrate how on the DVD.)

What should RARELY be above your headline (but most inexperienced writers do it anyway);

The method of dividing your copy into manageable sections (so it can be distributed to the world much more quickly);

Never underestimate the Number One Rule of Copywriting!

How “blind bullets” pack an extra punch, pique their interest, and entice them to buy, causing your copy to sell like never before;

How making the right punctuation and formatting choices can have a big impact on your copy (Dan Kennedy says formatting accounts for 25% of your copy’s success…

and I concur);

Ways to gain the trust of your target market without resorting to hype and exaggeration (blow the trust factor and they’re gone for good);

Use of psychological triggers and mental gymnastics to hypnotize your reader into purchasing;

When to NEVER ask for the order (despite the fact that clients with less marketing savvy will insist);

In which cases does short copy outperform longer copy (yes, this happens);

How to get the best (ethical) price for whatever you’re selling;

And much, much more!

This course consists of nine phone calls and seven webinars. There are no bonuses included. Please keep in mind that there is no audio stream in webinar 4. The audio can be found in the corresponding mp3 file.

This teleseminar was held in February and March of 2008.

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