Tony Wright (xTrain) – Pay Per Click Advertising
Salepage : Tony Wright (xTrain) – Pay Per Click Advertising
Is your website generating a lot of traffic? Have you been overpaying for advertising just to discover that banner advertisements aren’t performing as well as expected?
With a Pay Per Click advertising strategy, you may save time, money, and hassle. Tony Wright, a faculty specialist, will expose you to the money-making specialization that every internet company owner should master. This course will cover the big (as well as some lesser) PPC companies, such as Google, Yahoo, MSN, and Ask.com. Learn industry secrets ranging from how to start a PPC campaign through keyword selection, landing sites, and how to launch your campaign.
Class 1: Search Marketing Fundamentals
Tony Wright exposes you to the world of search marketing. You will understand the distinction between SEO (Search Engine Optimization) and PPC (Pay Per Click) (Pay Per Click.) Learn about Contextual Advertising, Behavioral Advertising, and the placement of your ad.
This course will go over
* Contextual Marketing
* Behavioral Marketing
* PPC players, such as Google, MSN, and Yahoo
Class 2: Launching a Pay-Per-Click Campaign
Setting a budget for your advertising is essential before you launch your campaign. Tony will teach you how to design a website budget that works for you. Tools for maintaining and understanding your resources will be presented.
This course will go over:
* Creating budgets
* Recognizing resources
* Tools
Class 3: Keyword Research
To market your goods, you must first introduce yourself to the consumer. The method is to use keyword selection. This session will help you grasp the procedure in a simple and straightforward manner. There are several methods for matching your keywords to the demands of your customers. Learn how to do a competitive study of the keywords that will drive customers your way.
This course will go over:
* Keyword Research Procedure
* Keyword Research Tools
* Financial Keywords
* Keywords with a long tail
* Personalized Keywords
Class 4: Creative Writing
A concise, well-written ad is critical to your success. But did you realize that particular character length headlines are required by the main search engines? This program will teach you everything from how to write the perfect headline to the text and design of your ad. Tony will demonstrate numerous methods for testing your ad to ensure you are receiving the most “bang for your buck.”
This course will go over:
* Ad Specifications
* Getting straight to the point
* The appearance of your advertisements
* Search ads versus contextual advertisements
* Experimenting with various advertisements
Landing Pages (Class 5)
What constitutes a good landing page? This session focuses on the yeses and noes. Learn how to link your keywords to your landing page to ensure that users are sent to the landing page that corresponds to the term they typed in. There are several ways for testing landing pages, and this session will teach you which ones to utilize.
This course will go over:
* What constitutes a good landing page?
* Google Quality Index
* Landing page design
* Connecting keywords to landing pages
* Experimenting with landing pages
* Landing pages and analytics
Class 6: Starting and Managing a Campaign
You have built your campaign and now it’s time to launch it. Do you unleash everything at once? Pieces at a time? Explore the benefits and downsides of both. You will learn controlling expenditures and expectations, what to do when thing go wrong, daily reporting, testing, and evaluation of your goals and objectives.
This course will go over:
* Initial Bids
* Launching everything at once
* Launching parts at a time
* Maintenance
